Thursday 28 April 2016

Tyra Banks's Modeling Tips | Everon Clarke

There's no one better than Tyra to give excellent modeling tips and advice to those who dream of gracing the covers of magazines or strutting their stuff on the catwalks of high fashion. To help you with your entry to Tyra Banks's Fiercely Real Model Contest (which could be your big break!), Tyra shares these exclusive tips with Seventeen readers!
Model Don'ts (and a Do)
  • Do not be a "no-neck monster." Try to elongate your neck for maximum extension.
  • Do not pose like a hoochie. (If you don't know what a hoochie is, er...that's probably best.)
  • Do not be a limp noodle. Always pose with tension in your body completely from H2T (head to toe).
  • Do not play it safe and stay in the same pose. Mix it up with innovative poses. Your wildest pose could be the one that's picked.
  • Do not show up to a photo shoot unless you are clean shaven, have a clean face, and clean hair.
  • Do not let hating how your hair or makeup is done affect your performance. Model through it.
  • Do not stare aimlessly when posing. Create intensity for the camera through your eyes. Smize (smile with your eyes)!
  • Do not slouch on the runway; pretend you have a wire through your spine that is pulling you up to the ceiling.
  • Do not be forgettable. Make an impression by showing your distinctive personality.
  • Do request to have your favorite music playing when you do a shoot! The beat will kick your poses up 10 notches!
Modeling: Breaking Into the Biz
  • Pick a favorite model and study them. Everything from the way they turn their head to their fierce runway walk.
  • Snapshots. You MUST have a beauty shot, from the neck up, before going anywhere. Have a friend with a nice camera take one in black and white!
  • Study, Study, Study. As Tyra always says on America's Next Top Model, you need to know everything from fashion designers, photographers, supermodels, and all in between.
From No-Sees to Go-Sees!
Go-sees are one of the crucial things that a beginner model must know about. Tyra went on 10 go-sees a day in Paris! Here are some tips on how to make a lasting impression (at a go-see or an interview)
  • Be prepared! Practice your walk, poses, and faces in the mirror before you go.
  • Do your homework! Know something about the agency or client and be aware of scams. Not everything out there is legit!
  • Your make-up should be minimal to show off your natural beauty.
  • ALWAYS bring a pair of heels in case they ask you to walk.
  • No nail polish: Simple clear, nude, or sheer!
  • Pull your hair back so that they can see your face and bone structure.
  • Never be late!
  • Have good posture: Stand up straight, shoulders back.
  • Be honest! It's okay to tell them if you don't have a lot of experience. Wow them with your natural ability (this is why practice is so important!)
    How To Work Your Flaws
    Everyone has flaws. I've got 'em (small calves and a big forehead), you've got 'em, and your momma's got em', too! Even though I totally believe in embracing my flaws, I don't always want to highlight them when I'm being photographed. Every top model knows the secrets to working her flaws. These are my tips on how to make your flaws work for you when you're in front of that camera!
    • Hands on Hips = Smaller Waist. Putting your hands on your hips creates a background through your arms, which will make your waist appear smaller. (This is something you can apply to real life too! Try it the next time you walk into a room!)
    • Chin Up = Smaller Forehead. I am always telling the girls on ANTM to chin up! Not only will it make a large forehead look smaller, it will also elongate the neck.
    • Tippy Toes = Bigger Calves. Standing on your tippy toes instead of flat feet will make your calf muscles appear bigger because they are working harder to keep you up!
    • Knees In = Slimmer Hips. Turning a knee in will make your hips appear slimmer. This will also give you a space between your thighs, which is something that most women don't have.
    • Lean Forward = Smaller Bust. Hunch your back and bring your naval into your spine. This creates a slight lean forward, which will make your bust look smaller.
    • Emphasize Shoulder = Narrow Hips. Turn your body to the side and turn your shoulders toward the camera. The emphasis on your shoulders will narrow your hips.
Source: seventeen

Thursday 7 April 2016

Everon Clarke - The Most Preferred Places to Work in Fashion World



Everybody loves to wear latest fashion designs whether rich or common. Fashion is not about the dresses only points out Everon Clarke. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” That may be why her namesake house was ranked tops by far in a WWD survey to answer a simple question: What is the most desired company to work for in fashion?
Everon Clarke


Chanel’s quote reflects a deeply embedded passion that people have for the industry — which might be especially true for Millennials, who crave authenticity as well as belonging to something larger than themselves.

The schools invited to participate included The Fashion Institute of Technology; Savannah College of Art and Design; LIM College; Pratt Institute; Fashion Institute of Design and Merchandising; University of Westminster; University of Creative Arts; University of Brighton; London College of Fashion, and the Royal College of Art, among others.

The survey included a list of companies from which respondents could choose, and they also could write in their own selection.

In the social media poll conducted through Facebook, Twitter and LinkedIn, the top five firms were Chanel at number one and LVMH Moët Hennessy Louis Vuitton in the second spot, which was followed by Christian Dior SE in third and Alexander Wang and Diane von Furstenberg in fourth and fifth, respectively. Sixth was Kate Spade, which was followed by Marc Jacobs and H&M. Ninth was Burberry Group plc, which was followed by Prada SpA in 10th.

By comparison, the students’ top 10 picks swapped out Christian Dior SE, H&M, Burberry Group and Prada with Calvin Klein, Salvatore Ferragamo SpA, Michael Kors Holdings Ltd. and Armani. Chanel and LVMH held onto their top two positions in the student responses. For the complete list, see page 36.
Key themes emerged in the responses for both polls, as well as in one-on-one interviews. For example, in describing why they chose the companies, participants’ responses were highly emotional and passionate as well as thoughtful. There was also a high level of conviction.

Respondents used words such as “dreamy” and “iconic” as well as “amazing” in describing their more desirable fashion firms. This idealism was blended with preferences for companies that practiced sustainability, offered a positive work environment and helped employees grow and develop their careers. Respondents were also in awe of the legacy of the companies cited as most desirable.

“Gabrielle Chanel is my icon and I love her work, and what she did with fashion — she changed the world with her work and to work for the brand she created is a dream,” one respondent said. “And let’s not forget Karl [Lagerfeld]; he’s another person I look up to, so there’s no other place that I’d like to be working.”
“During Mademoiselle Gabrielle’s time, women were expected to dress according to cultural norms, which included gowns,” wrote another respondent. “She broke that norm with her unique masculine twist to women’s clothing. Chanel has continued to break fashion norms for women. But then again, as breaking the rules in the fashion world became regular, this iconic brand stuck to the classics of the modern woman, which are the skirts, blouses and blazers. It shows that tradition never fades…whatever Chanel invents shall never be forgotten.”

Many of the “why” responses were social in nature. One respondent cited Chanel as desirable because, “I am a feminist and so was she,” the respondent said. “Tracing the steps.”
Another, who cited L’Oréal as a highly desirable employer, said so because, “As the number-one beauty brand in the world, I would love to work for a global beauty brand who is dedicated to empowering women all over the world.” Another favored von Furstenberg because the brand “stands for strong, confident women.”

Although not on the top lists, one respondent said BCBG Max Azria was most desirable because the “company values their employees. That is shown through their pay, their training and their will to develop their employees.” Of Kering, one respondent noted, “I currently intern for a Kering brand and I find the company to be very sustainable. It is a positive work environment.”

Students from New York-based LIM College who were interviewed in-person echoed many of the same sentiments seen in the online comments. These fashion merchandising and marketing seniors said they would seek industry jobs that offered opportunities for growth while providing a collaborative work environment led by managers who were invested in their employees and supportive of their career development.
Tatiana Patterson, a visual merchandising senior at LIM, is part of the school’s co-op program, which has students working 28 hours a week at major retailers and fashion apparel firms. About half the students are offered positions upon graduation. Patterson is placed at Lululemon Athletica and described the experience as being “like a family.”

“It’s also an outlet for my creativity,” she told WWD. “And [for consumers], it’s more than just about buying clothes. It’s about inspiring people. You’re creating a community.”

This idea of the fashion industry as a community of people and products was shared by Patterson’s classmates, who also said narrative and storytelling were critical in the process of delivering fashion apparel to consumers. They described the process in terms of creating memorable experiences for everyone involved, and not just for consumers. LIM students said they wanted jobs that they looked forward to going to each day. After all, they would be spending more time at work than with their own families.
“The workplace is important and pay is, but you want to love want you do,” said Samantha Svorinich, a fashion merchandising major from Staten Island.

Most Desirable Brand, Designer or Company to Work For


Rank: Company, brand or designer: Score:
1 Chanel 11.66%
2 LVMH Moët Hennessy Louis Vuitton 8.50%
3 Christian Dior SE 7.90%
4 Alexander Wang 6.90%
5 Diane von Furstenberg 6.20%
6 Kate Spade 5.60%
7 Marc Jacobs 4.90%
8 H&M 3.90%
9 Burberry Group plc 3.30%
10 Prada S.p.A 2.80%


 For any other fashion related concerns you can contact Everon Clarke.

Source: wwd.com

Wednesday 6 April 2016

Everon Clarke - Certainly You have seen Celebrities Wearing These Latest Fashion Trends in Hollywood



Fashion is something that is subject to change and advancement. Day to day new fashion trends come and go says Everon Clarke. While some things come in and out of season rapidly, there are other items that seem to hang in there with every literal fiber of their being. It’s a wonder what makes some trends stick around, even when they’re terribly unrealistic and unattractive on everybody, while other trends that look good on a universal figure are unpopular as soon as they hit the market. 

One thing is for certain. Fashion is loved by millions around the world because it has the ability to make one feel good and it allows them to show their creativeness and individual personalities. Fashion trends do tend to assimilate people into a group that would be perceived the opposite of individuality, but its how an individual chooses to wear an item that truly shows of their unique personality and style. 

If you are a fan of fashion and like to keep up on the trends, you’ll want to be seen wearing these fashion trends hot in Hollywood as of right now. Take the inspiration…tries it on…and most importantly, make it your own. Be you, and you might inspire the fashion trends of the future. 

Light and Airy Ensembles

Everon Clarke

 

Hollywood is known to get hot and springtime in California can often be like summer in other areas of the world. In order to work with the warm weather, the trends seen as of late in Hollywood are lightly colored, loosely silhouetted, and flowy to let the breeze do its thing. Try out the styles for yourself and accessories to show your personality. 

Hot and Heavy Sandals are also nice option points out Everon Clarke

Everon Clarke

 

While the trends for ensembles like shirts, pants, and skirts are falling more on the loose, flowy, and feminine side, the feet are where things get real, hot, and heavy. Popular in 2016 is platform sandals – mostly black, but sometimes white, and often covered with chains, studs and other industrial steam punk-like fittings.
Take to the streets wearing these styles of shoes and you’ll definitely be making a statement. People will be giving you compliments every time you go out when you add a pair of these styled babies to your collection. 

Bold Earrings

Everon Clarke

 

There was a time when dainty jewelry was the hot thing to wear. Not in 2016. If you want to be in with the times but also exercise your individuality, add several pairs of dangling earrings to your collection. They have to be large, bold, and the eye catching detail of your wardrobe for the day. When you mix with simple, flowy ensemble with stunning earrings and heavy sandals, it creates the perfect look for a beautiful spring or summer day in 2016.

For any latest fashion news, support and help, you can contact Everon Clarke. He is a professional in the fashion world. Do give him a chance if you ever need any assistance in your modeling career.

Tuesday 5 April 2016

Everon Clarke - Vintage Fashion & Beauty trends Millennials Will Always Have A Delicate Spot For


The proverb Old is Gold is substantial all times. The 90,s fashion trends when used these days become a unique fashion trend says Everon Clarke. When it comes with respect to millennials, they also love to wear 90's fashion wears.

You know there are a lot of skeletons in a Millennial's proverbial (or literal) closet when it comes to fashion and beauty. Those of us who grew up cultivating a deep respect for Girl Power, crop tops, and baggy pants have a healthy dose of nostalgia for '90s fashion and beauty styles that our predecessors scoffed and which future generations will absolutely scoff at. And if we're being honest with ourselves, we can probably admit that a lot of the looks we stick to are pretty bad. It means, seriously, who is sensible for starting the whole butterfly hair clip trend, and why was that authorized to snowball so wildly out of control?
Even after years of protecting some of the stranger fashion and beauty trends of our youths, many of us still cling to the hope that we'll be able to bust out the pair of JNCO jeans we've had stashed away in the back of our closets, if only for a night of revelry with like-minded it-girls of old. Or maybe, just maybe, there will be a revival of Lisa Frank products that will make galactic metallic animal prints trendy again. Well, here's to those secret dreams! May your nostalgia be quenched as you look back on this list of Millennial soft spots.

1. Slap Bracelets
Slap bracelets are the coolest thing - they're fashionable, fun, and can make a great addition to your custom goody bags!They're wacky! They're wild! They slap on your wrist in such a strange, satisfying way that you might just question whether you're a masochist.
Everon Clarke


2. Metallic Animal Print
That's right, metallic animal print. It's the stuff dreams are made of: Really trippy, Lisa-Frank-style dreams of unicorns leaping through uncharted galaxies with wide-eyed panda bears. This pattern is somehow reminiscent of a strange drug-induced state, Saved By The Bell, school pictures, and New Kids On The Block, all at the same time.
You can tap into your animalistic side with fun, flirty, and stylish animal print fabrics. Eye-catching animal prints add interest to any wardrobe and is a simple way to add some sizzle to any look. Whether you’re looking to turn heads with a cheetah-print coat or keep it more understated with a zebra-print scarf, check out our selection of animal print apparel fabrics.
Everon Clarke

3. Butterfly Hair Clips
Look, butterflies are cute. Hair clips are cute, and sometimes convenient. Together, they combine to equal hours of frustration, lots of fly-away hair strands, and if you're really lucky, a strange sunburn on your scalp between hair sections.
For a brief period in evolutionary history, the butterfly and the human enjoyed a mutually beneficial symbiotic relationship. It was beautiful.
Everon Clarke

4. Chunky Platform Boots
Kidding! These platform boots are the jam. Seriously, it's taking most of my willpower not to purchase this pair right now. Platform shoes are shoes, boots, or sandals with an apparent thick sole.
That being said, with certain pants, they did kind of look like clown shoes. And for some people, that fits squarely into the category of terrible.
Everon Clarke


5. Giant Baggy Pants
JNCO jeans: The garment that baffled millions of parents and grandparents alike. But it thrilled the rest of us! Deep down, we knew that the only thing more fly than these jeans was a well-worn pair of colored goggles, or a sweet beanie, or perhaps the perfect oversized, long-sleeved, V-neck, rainbow-striped knit shirt.
Everon Clarke


6. Scrunchies
Scrunchie is a piece of elastic in the shape of a circle that is covered with fabric and used to hold hair back in a ponytail, bun, etc.C'mon, scrunchies are not cool. They never were. Why do we still like these things? Seriously, no more scrunchies.

Everon Clarke

7. KANDI Bracelets
It's basically just bracelet/jewelry making- it's only called kandi because of the meaning it has to the rave scene. Whether you were a true raver or just a wannabe Candy Kid, you likely adopted the vibrant, chunky style of a bunch of your little sister's craft beads strung together in a wacky succession. It's an accessory that will forever walk the line between being adorable and kind of tacky.
Everon Clarke


8. Track Suits
Thanks for laying some solid groundwork here, Sporty Spice. I'm not sure that we'll ever recover from your casual spin on, well, everything.

Everon Clarke

9. Chunky Ball Chain Chokers
What was so terrible about these again? OK, so there's a flaw in this list. Clearly, this perfectly alternative, totally chill necklace doesn't deserve to be here. And speaking of ball chain chokers, where did mine go, anyway?
Everon Clarke


10. Jelly Sandals
Look, jellies are all fine and good in theory. But have you ever tried walking in them mid-summer for an entire day? Of course you have. And what's more, you're probably acutely aware of how gross and sweaty they can get — or worse, how blister-inducing they can be. I'm sorry, jellies, but you are a terrible idea.

Everon Clarke

11. Halter Tops And Bandana Tops
What says summer fun like a halter top? Nothing, I tell ya! And add fringe to it? Millennial fashion weak spot alert. Sure, it makes no sense. But look at how it blows in the breeze and swings when you dance! (Because we're clearly fans of channeling our inner flappers.)
Everon Clarke


12. Dr. Pepper Lip Smacker
Love it or hate it, you know that novelty Lip Smackers were all the rage back in the day.

Everon Clarke

13. Body Glitter Spray
I don't know about you, but I spent a few summers wanting nothing more than to wear shimmer on every inch of skin I had showing. Shimmer tummy! Shimmer neck! Shimmer arms! Shimmer face? Of course!
Everon Clarke


14. Teen Spirit
Did Nirvana make Teen Spirit a big deal, or did Teen Spirit make Nirvana a big deal? (That's an absurd question, c'mon.)

Everon Clarke

15. Tattoo Chokers
As far as chokers go, these were some of the most popular. They were also the cheapest, the easiest to stretch out or otherwise destroy, and the most likely to get caught on something less than convenient (like your hair, every single day).
Everon Clarke


With so many great (or greatly disappointing, but still somehow precious) '90s fashion and beauty trends. It's a miracle that we Millennials have been able to move forward at all. How can skinny jeans and airy, lightweight rompers even compare to these?
For more articles and support or guidance in Fashion trends contact Everon Clarke.

Source: .bustle.com/